BlueCross BlueShield of Tennessee launched a new website to help educate and explain the benefits of health insurance to first-time purchasers. The site covers everything from selecting the right benefits to financial planning. Their target audience? Millennials. "Our research showed that all ages and demographics valued health insurance and want to have it, but many have the perception that they can't afford it," said Carla Raynor, vice president of strategic marketing for BlueCross. "But millennials in particular wanted an online resource for education that they could access at their convenience. This website will help them prepare to make important coverage decisions in October when they can make their selections."
Researchers also found that consumers wanted more resources available. Aside from simplifying the language, what are some other ways state officials can improve the process of helping consumers choose the best health care?
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