White Paper: Pharmaceutical Marketing in Perspective Its Value and Role as One of Many Factors Informing Prescribing

I recently came across the white paper Pharmaceutical Marketing in Perspective: Its Value and Role as One of Many Factors Informing Prescribing. Phrma provides a white paper htrat look at how Pharma companies need to provide information about their drugs to healthcare professionals and insurance companies. Direct communication between the two is important because it allows those who are prescribing the medications have the most up to date information on the drugs that are available to their patients. Read the full white paper here.