Pharma and Health Plan executives debate criteria for formulary placement and reimbursement

IIR’s 2nd Annual Value-Driven Pharma event is the only conference that delivers the tools and the know how pharmaceutical executives need to meet payers increasingly strict criteria for coverage and reimbursement. No other managed market event offers wider accents to industry experts and solutions.

Obtain the tools to deliver solid economic health data applicable to real-world needs and decisions faced by patients, clinicians, and payers necessary to obtain formulary placement.

Respond to the shifting payer mix and optimize your formulary and reimbursement strategy to ensure you reap the benefits of increased prescription volumes.

This is the last week to save, so register now for Value-Driven Pharma to navigate the changing reimbursement paradigm to ensure your product’s value is undisputable.

We know that budgets are tight and it can be difficult to get time away from the office – however, we continue to hear from the industry that it is more important than ever to gain insights from industry thought leaders speaking at Value- Driven Pharma.
To learn more about this year’s agenda and impressive speaker line-up, download the brochure or visit our website. We are confident that once you do, you and your team will discover that Value-Driven Pharma is a can’t-miss event for 2010.