Monday, July 12, 2010

Value Driven Pharma - 2010 Brochure Ready for Download

IIR’s 2nd Annual Value-Driven Pharma is not just another managed market event – it delves deeper than ever before to give you the tools to reconcile government, payer and patient perspectives on drug valuation to bring you closer to the patients you serve.
Explore risk-sharing contracts like CIGNA & Merck and Health Alliance & P&G, to evaluate the demand for more outcomes data from payers and the requirements around Comparative Effectiveness Research to pave the way for formulary placement from the earliest point possible in the development cycle.

Download the brochure to find out more about the speakers and presentations at this year's event:

Key Takeaways for 2010:
• Benefit from over 20 hours of face-to-face working groups, networking breaks, and roundtable luncheons.
• Tackle challenges that come with payers increased focus on innovation that supports better health and financial outcomes for patients
• Improve the relationship and communication between manufacturers and payers to align all the incentives behind improving patient value.
• Learn how to break free from organizational silos, to leverage CER data to craft a successful value proposition, and use risk-sharing contracting to ensure market access.

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