Medical Device Forum Spotlight: Strategically Price Your Medical Technologies for the New Era in Healthcare

Establishing the right price point for a new medical device is essential, but is also extremely complex. If you aim too high, your product might only become available to a niche market. If you aim too low, you might undervalue your device and not earn as much as you have the potential for. This determination is one that must be made sooner rather than later, as it directs the rest of the commercial strategy for the product. In this session, get a holistic framework and other tools to adapt your pricing in the face of the “New Healthcare Buyer” and rapidly changing healthcare marketplace.  This May at the Medical Device Pricing, Reimbursement and Market Access Forum, we'll address this during the  session Strategically Price Your Medical Technologies for the New Era in Healthcare.

Medical Device Pricing, Reimbursement and Market Access Forum will take place May 22-23, 2013 in Boston, Massachussets. If you'd like to know more about this program, download the agenda. If you'd like to join us, as a reader of this blog when you register to join us and mention code XP1813BLOG, you'll save 10% off the standard rate.

Featured session: Strategically Price Your Medical Technologies for the New Era in Healthcare

Featured speaker: Christopher Provines, Founder, VALUE VANTAGE PARTNERS

About the session: Chris provides a dynamic and holistic framework for medical technology companies to think through the strategic issues and critical inputs for defining a winning pricing strategy. He discusses how to use the framework and other tools to adapt
your pricing in the face of “New Healthcare Buyer” and rapidly changing healthcare marketplace. Select case studies are used to provide key insights to inform your pricing strategies.