Non-compliance, requests for generics on the rise, says survey

Matthew Arnold of Medical Marketing & Media reports that, physicians say patient compliance is getting worse, and they're hearing more requests for generic or OTC alternatives to prescribed medications as the economic malaise takes its toll, according to a Pri-Med survey.

The Pri-Med survey used 473 respondents with 70% said they are hearing patients increasingly request generic or OTC alternatives, and 68% said they've noticed an increase in non-compliant behaviors with regards to medication usage among patients. More than half said they're seeing changes in patient payment, such as increased delinquencies or requests for payment plans, and 88% are seeing changes to patients' appointment behaviors, including increased cancellations and refusals of tests or screening procedures.

Physicans say that they are devoting more time to phone consultations and low-cost alternatives to help serve their patients needs.


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